SEO and Link Popularity

In relation to a website
it implies making such changes as to make it more important than other similar
sites so that the search engines rank it high in their search results for a given
search phrase.

Before beginning search engine optimization of a website one has to determine
what search phrases are used by the surfers for their search. Stick as close as
possible to these.

A site may require more related unique content to be added in a way that
search engines robots find it it easy to index the website. Of course
algorithms of the search engines has to be kept in mind while optimizing
a website.

Specially important is not to use techniques that prevent search
engines from fully indexing your website and are disfavored by the
search engines.These are known as BLACK HAT SEO. On its
detection, your site may be removed from the listing.

Search Engine optimization can involve the following and many more factors:-
1. Content in the body
2. Title tag
3. Description tag
4. Keywords tag
5. H1 --- H6 tags
6. B and I tags
7. ALT tags
8. Link popularity

Link Popularity implies the number of websites that link to your
website. Building up link popularity is a very time consuming
task. Websites have to be searched for to know if they exchange
links; then they have to be emailed with a link exchange request.
Response rate to these requests will average around 2 percent.
Then links to responding sites have to be published at your website
and URL of that page informed to the partner site. Further follow up
involves receiving URL of the location of your site's link. You then
must confirm its actual presence by visiting that page. A painful
process indeed. But NO MORE.